# Discover Kalamazoo Campaign Highlights

## Behind the campaign  Target Diverse Audiences in Highlighting Kalamazoo

We partnered with two diverse micro-influencers from Chicago to travel to Kalamazoo for a weekend to explore and share all their favorite finds. Kalamazoo wanted to target families and foodies, so each influencer was selected based on niche, engagement and content quality. Each influencer created videos, photos and blog posts to share their top Kalamazoo picks.

## Platforms

- twitter
- facebook
- instagram
- instastories
- blog

## Wrap-Up

**48** _Social Posts Shared_

**523K** _Impressions_

[@charlotteabetts](https://www.instagram.com/charlotteabetts) [@flosfavorites](https://www.instagram.com/flosfavorites)

## Campaign Highlights

- 82% of Audience was from Kalamazoo's Target Market of Chicago

**$41K** _Earned Media Value_

**36** _Instagram Stories Shared_