Visit Maine Campaign Highlights

Behind the campaign Showcase the Incredible Road Trips in Maine

We sent two influencers on road trips throughout different areas of Maine. We also partnered with two additional influencers to share previous road trip experiences. Together the four influencers created content around 4 unique road trips throughout Maine- adding content to a one-of-a-kind, interactive and Google Maps embedded road trip guide.

Each of our influencers were chosen to speak to a niche demographic Visit Maine wanted to reach, (family, couples, foodies and outdoor adventure) and they each documented their experiences through social media posts, blogs and videos.

Platforms

twitter
facebook
instagram
instastories
pinterest
tiktok
blog

Wrap-Up

21% Intent to Travel

451K TikTok Views

@vagabond3@theplaceiwastellingyouabout

Campaign Highlights

• The campaign generated 196 Social Posts, 101 more than the campaign IO.
• Over 21MM impressions
• 4 Blog Posts Created, 12 Videos Created
• 15 Unique Pins

618K Reach

$467K Earned Media Reach

196 Social Posts