# Visit Maine Campaign Highlights

## Behind the campaign  Showcase the Incredible Road Trips in Maine

We sent two influencers on road trips throughout different areas of Maine. We also partnered with two additional influencers to share previous road trip experiences. Together the four influencers created content around 4 unique road trips throughout Maine- adding content to a one-of-a-kind, [interactive and Google Maps embedded road trip guide.](/content/maine/index.html)

Each of our influencers were chosen to speak to a niche demographic Visit Maine wanted to reach, (family, couples, foodies and outdoor adventure) and they each documented their experiences through social media posts, blogs and videos.

## Platforms

twitter  
facebook  
instagram  
instastories  
pinterest  
tiktok  
blog

## Wrap-Up

**21%** _Intent to Travel_

**451K** _TikTok Views_

[@vagabond3](https://www.instagram.com/vagabond3)[@theplaceiwastellingyouabout](https://www.instagram.com/theplaceiwastellingyouabout)

## Campaign Highlights

- The campaign generated 196 Social Posts, 101 more than the campaign IO.
- Over 21MM impressions
- 4 Blog Posts Created, 12 Videos Created
- 15 Unique Pins

**618K** _Reach_

**$467K** _Earned Media Reach_

**196** _Social Posts_